Smartphones have revolutionized the entire world with techniques of unthinkable to more or less ten years ago. With over one billion users worldwide and significantly more than 2.5 million apps, smartphones have grown to be an intrinsic element of our day-to-day lives. It’s no further a tool for merely keeping touching people; with increasing capabilities, users have begun exploring their mobile phones for banking, work-related purposes, local searches, as a journey aid, and more. A study by Facebook suggests that over 100 million of Facebook’s 500 million users are employing cell phones to handle their account. Essentially, mobile phones have now become highly personalized minicomputers that occupy lesser space than a book and has dramatically changed how exactly we connect to each other.
There’s perhaps without a doubt of the increasing reach of smartphones. Actually, Vietnam software services are the next largest smartphone market globally. Based on a study by networking solutions giant Cisco, how many smartphones in the united kingdom will swell to over 650 million within the next four years.
From a company perspective, the smartphone revolution has established a tremendous chance for several industries like retail, healthcare, manufacturing, energy, government bodies, and financial services. From the consumer perspective, mobiles have eased out complex activities and simplified everyday tasks. As a result of the interactive nature of mobile technology, sharing information and feedback is now effortless. Customers can share their thoughts, ideas, and grievances with businesses, who act immediately as a result of the volatile nature of the mobile ecosystem.
Changing the landscape of the financial industry
The banking and financial industry has witnessed a genuine revolution as a result of the fast growth of mobile technology. Long protected by complex regulations and high barriers to entry, the financial services industry is seeing a whole disruption. Paperless and cashless transactions are replacing the queues at bank branches. The utilization of e-wallets or the exchange of money electronically using cell phones as verification, called m-commerce, is setting up new vistas for financial services.
As well as this, emerging Fintech companies are simplifying online and electronic transactions. Broader choices and increased quantities of flexibility have empowered consumers, greatly. Be it paying bills, transferring money as well as making investments, all can be achieved with a tap on the smartphone. However, not surprisingly massive growth in technology, adoption of those services remain low. Perhaps the next thing must certainly be that of spreading awareness and educating consumers about the huge benefits and usage of these services.
Will mobile technology change banking for India?
In India, large portions of the populace do not need the use of financial services. Physical bank branches are difficult and expensive to maintain. However, mobile application development gets the potential to streamline the distribution chain of financial services and enable the use of formerly excluded customers. Smartphones and the internet allow digital transactions, anywhere. Consequently, banks and finance companies are creating and promoting mobile-based solutions to improve the adoption of banking. Mobile banking facilities are actually allowing individuals to transfer funds, take loans, and make investments with only a tap.
In more complex markets, transaction-based services have grabbed high momentum. The cell phone is thus learning to be a trusted personal device, that will be increasingly effective at handling transaction-based functions in the physical and online worlds.
Future of financial technology
In today’s scenario, mobile-based services are no further extensions of the web offering but act as a route in themselves. An integral utility of the mobile channel is the capability to view the information in real-time. Fintech applications have the expertise to supply targeted advertising through push notifications and deepen customer relationships. Banks and financial companies too, can derive insights into customer behavior through analytics and provide customized offerings to all of them.
With that said, a lot of mobile apps aren’t just crowding industry, but in addition, cluttering users’smartphones. Imagine a situation the place where a person has accounts or cards of five different banks. It’s naturally that using one app is just a better alternative than managing five apps for every single of them. As consumers, people don’t wish to keep numerous applications on the smartphone.
In this scenario, it’s imperative for banks to adopt a collaborative approach towards the mobile channel as opposed to focusing independently platform. This may make them pay attention to product conceptualization and innovation and also reduce marketing efforts. Moreover, it’s required for banks to produce a ubiquitous framework for accessing and managing their offerings.
The existing approach of banks and the financial industry is certainly one of the fragmenting industries as opposed to consolidating it. If banks wish to establish lasting relationships making use of their customers, they have to provide services with their customers how they are interested, without the restriction on the mode of access. Moreover, banks need to be present where their clients are, as opposed to bringing customers with their products. Quite simply, a synergetic approach towards delivering services will shape the continuing future of the mobile app ecosystem.