Technology keeps growing and advancing at a rapid rate. Things that we never thought would exist are now elements of our daily lives. From the invention of the home computer, the cell phone, and now the rise of AI machines, technology is evolving exponentially. One of the aspects of tech that keeps growing the fastest in mobile technology. Over 80% of Americans own a smartphone by February 2019 and the entire world of technology has improved with the growth in how many users. Companies large and small are catering to the mobile platform with new developments. The consumer experience is being vastly improved to be quick, easy, and painless. That is increasing the already existing convenience mobile technology offers. As the platform of preference shifts towards mobile in a huge way, new trends will emerge. Over the next two years, the mobile industry will roll out many new improvements. Here certainly are a few that we expect to see by 2020.
More Proactive Apps
Artificial intelligence may appear such as a far-fetched idea, however, the technology has already been in use throughout mobile apps. AI is helping customers get what they want within a matter of seconds, all because of intelligent machines. From when most apps are opened, an AI is working to help make the customer experience as smooth as possible. A good example of AI doing his thing is when you are sent a note on software like LinkedIn. Once the message comes through, the user exists a number of ways to click and see the message. When the user goes to type an answer, an AI suggests things to write on the basis of the context of the initial message. These suggested sentences are designed so the user could conceivably click an auto-generated response without needing to type anything. These generated responses are normally well written and linked to the initial message; that is entirely possible due to AI.
This proactive feature only adds to the quantity of assistance we receive from apps every day. More productive AI-assisted apps will run faster, smoother, and offer more features than ever before. Your phone is learning you better and uses that to produce your experience better.
For a while, now Google has been taking care of mobile-first indexing to produce websites more mobile-friendly. Since a lot of the marketplace has shifted away from home desktops and towards mobile phones, Google is taking steps to ensure mobile-friendly websites rank higher in its eyes. Google will monitor websites and determine how they rank based on Google’s criteria, which will be now prioritizing mobile-friendly websites. This implies features like easy to use buttons, quick loading, proper formatting for simplicity of use on mobile, and other aspects can lead to websites ranking higher. In order to boost your website’s ranking on mobile, you will have to have an excellent mobile site that is diverse from your desktop site.
Personalized Mobile Experiences
In the same vein as the last point, companies are pouring resources into making the entire mobile experience better for the customer. These improvements include personalizing experiences for customers. Customers can determine which communication method they prefer so the business will simply contact them through that channel. Companies will also show customers items available depending on the data. A customer in California likely won’t be shown heavy winter gear while someone surviving in Alaska won’t be shown beach attire. This means that the things customers are shown are more personally strongly related to them. This practice increases sales as customers are more vulnerable to buy something if it is strongly related to them.
Voice Search and Commands
One of the largest and latest technologies going through a boom is voice search. It is expected that voice search as a retail segment will rise to $40 Billion by 2022. It won’t be a long time before Siri, Alexa, and other virtual assistants are designed for our most complex orders with ease. As the sophistication of voice recognition increases, we shall emerge from the other side of the uncanny valley. It happens to be difficult to truly have a full conversation with virtual assistants, but that’ll change in the future. You can already order items from Amazon through the Amazon Alexa so it’s not unfathomable that voice commands will end up standard.
Customer care is incredibly important. Customers want their issues resolved quickly, but that is not at all times possible. Emails, phones, and human staffed chats all take employees to man and operate. This means that lines can build up and leaves customers waiting for their turn to be served. However, AI can solve this. AI-run chatbots will help customers with their questions any time of day any day of the week since they require no human employees to function. Clients are very happy to be receiving service without delay and employees are happy not to have long queues.
Technology is making massive improvements in peoples’ lives. AI is bolstering how people shop online. Mobile websites are becoming properly optimized and outfitted with features that leave customers satisfied. The utilization of data allows for personalized shopping, allowing customers to see relevant content that improves sales. Voice commands and chatbots are perfect examples of how emerging technology is bringing the mobile industry into the future. We will have to wait and see how the industry develops as 2020 approaches.